Discover the full program and speaker lineup at sportbusinessforum.com

Attendance is free of charge, but requires prior registration on the event’s official website.

Sport Business Forum is the unmissable event for those who live and breathe sports on a global level. Three days of meetings, interviews, and discussions to illustrate the ever-closer relationship between sports, business, and territory. The event was created with the aim of enhancing sports not only as competition and entertainment but as a concrete lever for economic development, innovation, and social inclusion. It is an opportunity for dialogue that involves great champions, executives, opinion leaders, and key players from the productive world, invited to share experiences, visions, and perspectives on the future of the sector.

At the heart of the initiative are two key themes: on one hand, the manufacturing sector linked to sports, with attention to companies, production lines, and entrepreneurial excellence in the territory; on the other hand, the world of sports practice and the value it generates for communities, also in light of the legacy of the Milan Cortina 2026 Winter Olympics and the transformations that the event will bring at the economic, infrastructural, and social levels.

The program alternates interviews with the major figures in sports, conferences, sporting events, and interactive sessions open to the public. A dynamic and accessible format designed to engage associations, schools, students, and citizens, promoting participation, dialogue, and new connections between sports and the real economy.

Face to face with sports champions and leading brands