MIG EXPERIENCE, the new formula that transforms the traditional fair into an event dedicated to the future, innovation, and the culture of artisanal gelato.

Founded in 1959, the MIG has made history in the industry and today looks forward: the 2025 edition will be a true laboratory of relationships and knowledge, with companies, experts, and consumers as protagonists of an experiential journey.

Artisanal gelato is renewed, experience its new era.

WHO IT’S FOR

Industry professionals and lovers of artisanal gelato.

Event open to the public.